Last Updated: September 1, 2023
Last Updated: September 1, 2023
We recognize privacy is important to our customers. This policy describes how and why Smart Serve Ontario (“Smart Serve”, “we”, “us” or “our”), collects personal information from customers and visitors to our website smartserve.ca (including any domain names controlled by Smart Serve that link to that website), and how that data will be used and shared with third parties. Smart Serve is committed to respecting the privacy of non-personally identifiable data and anonymous user data gathered. We urge you to read the Policy carefully in order to gain a clear understanding of how we may collect, use or disclose your personal information in the course of providing you with our products or services, and your use of our website.
1. What is Personal Information?
“Personal Information” means any information, recorded in any form, about an identified individual or an individual whose identity may be inferred or determined from such information. “Personal Information” may or may not include business contact information, depending on the jurisdiction.
This Policy does not cover anonymized aggregated data from which the identity of an individual cannot be determined. Smart Serve reserves the right to use anonymized data in any way it determines appropriate.
2. What Personal Information do we collect?
We collect the following Personal Information when you contact us, register with us, use our services or otherwise provide us with information about you:
Automatically Collected User Information
We obtain certain information about your use of our website. This information will be collected when customers use our website and their Smart Serve account. Additionally, certain other information (such as cookies, described below) is transmitted by our Web server to your computer. Specific types of usage information that may be collected automatically are described below:
Social Media Information
We maintain a Facebook page, TikTok profile, Instagram profile and LinkedIn profile to interact with the public. If you interact with our Facebook, TikTok, Instagram or LinkedIn profiles (e.g. “liking” our Facebook page, commenting on our TikTok videos or Instagram photos, or “following” our LinkedIn profile) the personal information on the social media platform declared by you as public or publicly available, such as your social media name, User ID, age, gender, profile picture, friends list, and other data can be transmitted to us by the social media company. Please note that we have no influence on the information processed by these companies. For the purpose and scope of data collection, and further processing and use of the data by Facebook, Instagram and LinkedIn can be found on their respective privacy policies.
3. How do we collect your Personal Information?
(ii) Withdrawing your consent
In most cases and subject to legal and contractual restrictions, you are free to refuse or withdraw your consent at any time upon reasonable, advance notice by contacting firstname.lastname@example.org. Consent cannot be withdrawn retroactively. It should be noted that our products or services can only be offered if you provide us with your Personal Information. Consequently, if you choose not provide us with the required Personal Information, we may not be able to offer you these products or services.
4. Cookies and tracking technologies
Declining cookies: If you are concerned about cookies, most browsers permit individuals to decline cookies. To learn how you may be able to reduce the number of cookies you receive from us, or disable cookies that have already been installed in your browser’s cookie folder, please refer to your browser’s help menu or other instructions related to your browser. You can also learn more about cookies by visiting www.allaboutcookies.org, which includes additional useful information on cookies and how to manage and block cookies using different types of browsers. Note that while declining cookies may negatively affect your user experience on our websites, it will not prevent us from transacting with you.
In order to properly manage our website we anonymously log information on our systems, and identify categories of visitors by items such as domains and browser types. These statistics are used to manage the operational efficiency of our systems. However, declining or disabling cookies will not prevent you from transacting with us.
We use Google Analytics, a web analysis service of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google Analytics”) on our website. Google Analytics uses programs that allow your use of our website to be analyzed, in particular, the website from which you access our website and services (known as “referrers”), which sub-pages you access, and how often and for how long you view each sub-page. Each time you visit a page on our platform on which Google Analytics is active, the browser on your device automatically submits this data to Google Analytics for analysis.
Google Inc. will use this information on our behalf to evaluate how users use our website and services, to compile reports on activity within this platform and to provide us with other services relating to the use of the website and services and internet use. Google Inc. may also transmit this information to third parties if required by law or when third parties process this data on behalf of Google Inc. In this case, pseudonymous user profiles can be created from the processed data. You may also prevent the collection of data generated by the cookie and related to your use of our website and services (incl. your IP address) by Google Inc. and the processing of this data by Google Inc. by downloading and installing the browser add-on available under the following link https://tools.google.com/dlpage/gaoptout?hl=en The installation of the browser add-on will be considered as a denial of consent by Google Inc.
As an alternative to the browser add-on or within browsers on mobile devices, click this link https://tools.google.com/dlpage/gaoptout?hl=en to prevent the collection and use of your data by Google Analytics with future effect.
5. How do we use your Personal Information?
Smart Serve uses the data collected from users and website visitors, including Personal Information, in order to:
We may also use statistical or aggregated information about the website’s use and share, publish, post, disseminate, transmit or otherwise communicate or make available such information, to suppliers, business partners, affiliates and any other third party, at our sole discretion.
Our use of Personal Information is limited to the purposes described in this Policy. We do not otherwise sell, trade, barter, exchange or disclose for consideration any Personal Information we have obtained.
We reserve the right to transfer any personal information we have in the event that we merge or are acquired by a third party, or should a third party acquire all or part of our organization or its assets, or should any such transactions be proposed.
6. How do we share your Personal Information?
Smart Serve discloses the data collected from users and website visitors, including Personal Information, to the following parties:
For more information regarding how these service providers collect, use and disclose your personal information, please review their privacy policies.
7. How long do we retain your Personal Information?
We keep your Personal Information only as long as it is required for the reasons it was collected. The length of time we retain information varies, depending on the purpose for which it was collected and the nature of the information. This period may extend beyond the end of your relationship with us but it will be only for so long as it is necessary for us to have sufficient information to respond to any issues that may arise at a later date. As such, we may keep your account information after the termination of your account.
When your Personal Information is no longer required for the purposes for which it was collected, we will destroy, delete, erase or convert it into an anonymous form. If we learn that we have unintentionally stored personal information (e.g., if we become aware that a URL that we store contains personal information), we will use commercially reasonable efforts to anonymize or purge this information.
8. Where do we store your Personal Information?
Please note that your personal information may be accessed, transferred, disclosed, stored and processed in Canada, the United States and any other country where Smart Serve its affiliates, its service providers, suppliers, representatives and its agents are located or where their cloud computing infrastructures may be hosted. While your information is located outside Canada, it will be subject to local law, which may be less protective of your data than Canadian laws, and under the jurisdiction of local law enforcement.
9. How do we protect your Personal Information?
We use physical, electronic, and administrative safeguards designed to protect your personal data from loss, misuse and unauthorized access, use, alteration or disclosure. We further protect Personal Information by restricting access to it to those employees that require access to the information in order to provide our products, services or website. We use technical, contractual, administrative and physical measures to protect against unauthorized access.
If any officer, employee or volunteer of Smart Serve misuses Personal Information, this will be considered as a serious offence for which disciplinary action may be taken, up to and including termination of employment/volunteer contract. If any third party individual or organization misuses Personal Information obtained solely for the purpose of providing services to Smart Serve, this will be considered a serious issue for which action may be taken, up to and including termination of any agreement between Smart Serve and that individual or organization.
Where Smart Serve transfers Personal Information to third party service providers or contractors that perform services on its behalf, we will require those third parties to use such information solely for the purposes of providing services to Smart Serve or our users, and to have appropriate safeguards for the protection of that Personal Information. Sharing of information with third party service providers and contractors will occur only after those entities have entered into an agreement that: (a) prohibits them from using, allowing access to, or disclosing your Personal Information to any other party (unless required to do so by law); and (b) requires them to have appropriate protections in place to ensure the ongoing confidentiality of your Personal Information.
10. What do we do in case of a privacy or security breach?
A “breach of security safeguards” is defined as the loss of, unauthorized access to or unauthorized disclosure of personal information resulting from a breach of an organization’s security safeguards or from a failure to establish those safeguards. In case of a breach of security safeguards involving your Personal Information under our control, we will notify you and the Privacy Commissioner of Canada, and any provincial Information and Privacy Commissioner(s), as appropriate, in accordance with our legal obligations. We will also notify any other organization or government institution that can reduce the risk or mitigate the harm from the breach. We will keep a record of all breaches in accordance with our legal obligations.
11. How can you access or correct any inaccuracies in your Personal Information?
Smart Serve endeavors to ensure that any Personal Information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information. If we become aware that Personal Information is inaccurate, incomplete or out of date, we will revise the Personal Information and, if necessary, use its best efforts to inform third party service providers or contractors which were provided with inaccurate information so that those third parties may also correct their records.
Smart Serve permits the reasonable right of access, review and correction of your Personal Information and will endeavour to respond to your request within a reasonable time, generally no later than 30 days following the request. To guard against fraudulent requests, we may require sufficient information to allow us to confirm that the person making the request is authorized to do so before granting access or making corrections.
Smart Serve will not charge you for verifying or correcting your information, however, to the extent permitted by applicable law, there may be a minimal charge imposed if you need a copy of records.
12. Your choices with respect to the collection, use and disclosure of your Personal Information
Depending on the products, services or your use of our website, your choices may include the following:
13. Links to other websites
Smart Serve is not responsible for the privacy or security practices or the content of external websites, services or products.
Smart Serve cannot and does not guarantee, represent or warrant that the content or information contained in such third-party websites and resources is accurate, legal, non-infringing or inoffensive. Smart Serve does not endorse the content or information of any third-party website or resource and, further, Smart Serve does not warrant that such websites or resources will not contain viruses or other malicious code or will not otherwise affect your computer. By using Smart Serve’s website to link to a third-party website, you agree and understand that Smart Serve shall not be responsible or liable, directly or indirectly, for any damages or losses caused or alleged to be caused by or in connection with your use of, or reliance on, Smart Serve to link to a third-party website.
14. Enforcement, Questions, and Complaints
Smart Serve Ontario
5090 Explorer Drive, Suite 800
Mississauga, Ontario, Canada
If you are not satisfied with our response to your query, you may also contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376 (toll-free).