Our mandate is to support the industry in their endeavours to ensure responsible alcohol service is aligned with public safety for the good of our communities. We continue in our efforts to ensure that the message of responsible alcohol consumption is understood by the broader public including university and college students. Through education, state-of-the-art training, open dialogue and strategic partnerships, our primary goal is to be an active participant in helping to change the culture and behaviour of all who engage in the sale, service and consumption of beverage alcohol.
Who We Are
Who We Are
Mission
We are the leader in responsible and affordable beverage
alcohol training and certification for a safer, healthier Ontario.
Vision
To be recognized as the leading responsible Beverage
Alcohol Service Training Provider.
Values
The following Values support all the programs, decision-making
and initiatives of Smart Serve Ontario.
Continuously Improve
We are on a mission to consistently improve the experience of our stakeholders.
Collaborate Effectively
We treasure and nurture the strong bonds we have with our stakeholders. We leverage those relationships to support our success.
Smart Serve is more than training
We are a not-for-profit charity dedicated to safer communities, industry growth, and public good.
Accept Accountability
We take personal responsibility for our commitments.
Ready to Learn
with Smart Serve?
Join millions of Ontarians who are certified, supported,
and connected through Smart Serve Ontario.