DrinkSmart.ca is one of Smart Serve Ontario’s flagship community programs — created to educate, engage, and empower young adults across the province to make informed and responsible decisions about alcohol consumption. As a registered charity, Smart Serve is proud to give back to Ontario through DrinkSmart by supporting the next generation of hospitality professionals, students, and community leaders.
DrinkSmart.ca
DrinkSmart.ca
Since its launch, DrinkSmart has worked directly with Ontario’s colleges and universities to promote responsible choices through interactive campus events, research initiatives, and social awareness campaigns. The program provides post-secondary students with the tools and information they need to make smart, safe, and social choices when it comes to alcohol.
About DrinkSmart
DrinkSmart’s approach is non-judgmental, inclusive, and educational — meeting students where they are and encouraging open conversations about well-being, peer influence, and safer social experiences.
Our Impact
- Partnering with 60+ Ontario post-secondary campuses annually.
- Delivering education toolkits, posters, and student engagement materials that reach tens of thousands of students each year.
- Conducting the Campus Pulse Survey, a province-wide research initiative that explores the realities of student life, well-being, and responsible consumption.
- Supporting mental health awareness and connecting students with accessible community resources
Why It Matters
DrinkSmart reflects Smart Serve Ontario’s ongoing commitment to supporting the industry and the public through education and care. By investing in youth engagement and responsible consumption awareness, we’re helping shape a safer, healthier, and more informed Ontario.
Visit DrinkSmart.ca to explore our campaigns,
campus initiatives, and resources for students,
educators, and community partners.
Our Charity Initiatives
Smart Serve is more than training—we are a not-for-profit charity dedicated to safer communities, industry growth, and public good.
Smart Serve Cares
Free, stigma-free mental health resources for hospitality workers.
DrinkSmart
Harm-reduction education for Ontario’s post-secondary students.
Scholarships & Bursaries
Supporting high school, college, and university students entering hospitality.
Community Partnerships
Collaborating with charities, employers, and schools to build a healthier Ontario.