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About us


Our mandate is to support the industry in their endeavours to ensure responsible alcohol service is aligned with public safety for the good of our communities. We continue in our efforts to ensure that the message of responsible alcohol consumption is understood by the broader public including university and college students. Through education, state-of-the-art training, open dialogue and strategic partnerships, our primary goal is to be an active participant in helping to change the culture and behaviour of all who engage in the sale, service and consumption of beverage alcohol.


The following Mission Statement was developed for Smart Serve Ontario:

We are the leader in responsible and affordable beverage alcohol training and certification for a safer, healthier Ontario.


The following Vision was developed for Smart Serve Ontario:

To be recognized as the leading responsible Beverage Alcohol Service Training Provider.


The following Values support all the programs, decision-making and initiatives of Smart Serve Ontario.


We are on a mission to consistently improve the experience of our stakeholders.


We know that individuals from different backgrounds create a strong team.  Different backgrounds and diverse thoughts are welcomed and new ideas are encouraged.


We treasure and nurture the strong bonds we have with our stakeholders.  We leverage those relationships to support our success.


We take personal responsibility for our commitments.

Our Team

Senior Team

Richard Anderson
Executive Director

Vickie Lane
Executive Assistant

Rob Doiron
Director of IT

Ellie Johnson
Operations Manager

Tahnee Hitchcock
Assistant Operations Manager

Lora Zeldin
Program and Marketing Manager

Alex von Niebelschutz
Financial Administrator

Smart Serve Ontario Board of Directors

Executive Members

Mary D’Alton
Board Chair

Miss D’Alton has served in many leadership roles, including Chair of the Ontario Hotel and Restaurant Association, Chair of the Greater KW Chamber of Commerce, Chair of the OSSA now the WSPS (Workplace Safety Prevention Services) and Vice-Chair of the Board of Governors Wilfrid Laurier University.


Corey Dalton
BSc. Psych, MBA

Corey began his career in well-known concepts such as The Keg and Kelsey’s. In 1992 he joined SIR Corp and made a strong name for himself in the industry, developing popular concepts, building new restaurants and implementing a ground breaking focus on leadership development and cultural change.  He is a certified Assessment Specialist. He has taught Entrepreneurial Studies at the University of Guelph and was a member of the Advisory Councils for both Ryerson and University of Guelph Hospitality Management Programs.

David A. Levin
Food and Beverage Consultant, DAL Hospitality

David A. Levin is a highly respected food and beverage consultant and former hotel operator at the national level. He is the Food and Beverage Consultant at DAL Hospitality, a company that assists its clients with operational and financial evaluations, RFP’s, contract negotiations, strategic planning, recruitment, concept development, benchmarking/best practices, ROI, development of custom software applications and a variety of specialized services in the foodservice and hospitality industries.

David Thompson
Global Operations Executive, C-Suite Business Leader

David is a decisive and multi-faceted C-level leader with over 30 years of experience in numerous sectors. David has held many senior roles including CEO Advisor, President, Strand Realty Company, and Mayor of the Town of Deep River.

Fred Luk
Restaurant Hospitality Consultant

As a leader in the hospitality industry and professional restaurateur, Fred has over 35 years of hospitality experience as owner of some of Toronto’s most popular restaurants. Fred has served on the Toronto Branding Committee for Tourism Toronto, Toronto03 Alliance, OTMP City Product committee, City of Toronto’s Winterlicious/Summerlicious program, and as President of the Ontario Restaurant Association.

Gyan Chandra
Advisory Board of Overbond, Member of the Board for John Howard Society of Ontario, Treasurer of John Howard Society of York Region, Member of the Public Advisory Council of ICES

Gyan is a strong proponent for education. As Vice President and Account General Manager, Gyan leads one of DXC’s largest and most strategic client relationships. He is responsible for revenue, profit, satisfaction, risk management, innovation, and operations. His focus is to drive technology enabled business change in support of client strategy and objectives.

Julie Nolte

Julie Nolte’s experience over the past 20 years involves her work at Casino Rama. Julie worked in various areas of the operation including Casino Controller, Executive of Slots and Cashiering Operations and Vice President Compliance. Julie is a Chartered Professional Accountant and obtained her previous designations of Chartered Accountant and Certified Management Accountant while working at CA firms such as KPMG and BDO.

Steve Monuk
Partner, OttawaVenues
Vice-Chairman, Byward Market BIA

Steve is a partner of Ottawavenues, which owns and operates Ottawa’s finest restaurants, bars, nightclubs, entertainment and special event venues in the Nation’s Capital.  He is the Vice-Chairman of the Byward Market BIA, Chair of the Byward Market Safety and Security Committee, Member of the Lowertown Community Association, board member of Crime Prevention Ottawa, Chair of the Ottawa Coalition of BIA’s, Board member of Safer Ottawa Drinking Alliance and Chair of Canoe for Kids – Christie Lake Kids. Steve is also the proud recipient of Her Majesty Queen Elizabeth II Diamond Jubilee Medal, awarded to honour significant contributions and achievements by Canadians.

Tom Pazianos
Partner, The Keg Steakhouse & Bar

Tom Pazianos is from Thunder Bay and brings many years of operational experience in the restaurant industry in Northern Ontario. As an entrepreneur and business owner, Tom has been successful in operating 2 restaurants. He is a partner in the Caribou Restaurant + Wine Bar and Manager/Partner of The Keg Steakhouse & Bar in Thunder Bay.

Our board members can be reached at 

Scholarships and Bursaries

Smart Serve Ontario proudly supports education in hospitality and tourism management throughout the Province of Ontario. To demonstrate this support, we have provided contributions to scholarship funds at the following colleges and universities in the Province of Ontario:

  • Algonquin College
  • Cambrian College
  • Canadore College
  • Centennial College
  • Collège Boréal
  • Conestoga College
  • Confederation College
  • Durham College
  • Fanshawe College
  • Fleming College
  • George Brown College
  • Georgian College
  • Humber College
  • La Cité collégiale
  • Lambton College
  • Loyalist College
  • Niagara College
  • Ryerson University
  • Sault College
  • Seneca College
  • St. Clair College
  • St. Lawrence College
  • University of Guelph

Stakeholder Relations

Smart Serve is pleased to partner with the following associations in their efforts in promoting responsible service and consumption of alcohol for a safer and healthier Ontario:

  • arrive alive DRIVE SOBER
  • Association of Municipalities Ontario (AMO)
  • Festival & Events Ontario
  • Greater Toronto Hotel Association
  • Ontario Association of Chiefs of Police (OACP)
  • Ontario Restaurant Hotel & Motel Association (ORHMA)
  • Resorts of Ontario
  • Rural Ontario Municipal Association (ROMA)
  • Tourism Industry Association of Ontario (TIAO)