About us


Our mandate is to support the industry in their endeavours to ensure responsible alcohol service is aligned with public safety for the good of our communities. We continue in our efforts to ensure that the message of responsible alcohol consumption is understood by the broader public including university and college students. Through education, state-of-the-art training, open dialogue and strategic partnerships, our primary goal is to be an active participant in helping to change the culture and behaviour of all who engage in the sale, service and consumption of beverage alcohol.


The following Values support all the programs, decision-making and initiatives of Smart Serve Ontario.

Integrity  Operate honestly with, and respect all the people we engage with in building trusting and valued relationships.

Innovative  Ensure ongoing program development and delivery innovation via continuous improvement, use of best practices and outcome measurement.

Our People  Value our staff and volunteers as key contributors to the work, success and positive impacts of Smart Serve Ontario.

Strategic Alliances  Actively engage in strategic alliances that meaningfully contribute to the quality, reach and performance outcomes of our programs and initiatives.

Accountability  Be accountable to our stakeholders and partners for the decisions we make, our effective use of resources, and the outcomes achieved.


The following Mission Statement was developed for Smart Serve Ontario:

We are the leader in responsible and affordable beverage alcohol training and certification for a safer, healthier Ontario.


The following Vision was developed for Smart Serve Ontario:

To be recognized as the leading responsible Beverage Alcohol Service Training Provider.

Our Team

Senior Team

Richard Anderson
Executive Director

Vickie Lane
Executive Assistant

Ellie Johnson
Operations Manager

Tahnee Hitchcock
Assistant Operations Manager

Lora Zeldin
Program and Marketing Manager

Alex von Niebelschutz
Financial Administrator


Smart Serve Ontario Board of Directors

Executive Members

Mary D’Alton
Board Chair

Miss D’Alton has served in many leadership roles, including Chair of the Ontario Hotel and Restaurant Association, Chair of the Greater KW Chamber of Commerce, Chair of the OSSA now the WSPS (Workplace Safety Prevention Services) and Vice-Chair of the Board of Governors Wilfrid Laurier University.


David A. Levin
Food and Beverage Consultant, DAL Hospitality

David A. Levin is a highly respected food and beverage consultant and former hotel operator at the national level. He is the Food and Beverage Consultant at DAL Hospitality, a company that assists its clients with operational and financial evaluations, RFP’s, contract negotiations, strategic planning, recruitment, concept development, benchmarking/best practices, ROI, development of custom software applications and a variety of specialized services in the foodservice and hospitality industries.

Steve Monuk
Partner, OttawaVenues
Vice-Chairman, Byward Market BIA

Steve is a partner of Ottawavenues, which owns and operates Ottawa’s finest restaurants, bars, nightclubs, entertainment and special event venues in the Nation’s Capital.  He is the Vice-Chairman of the Byward Market BIA, Chair of the Byward Market Safety and Security Committee, Member of the Lowertown Community Association, board member of Crime Prevention Ottawa, Chair of the Ottawa Coalition of BIA’s, Board member of Safer Ottawa Drinking Alliance and Chair of Canoe         for Kids – Christie Lake Kids. Steve is also the proud recipient of Her Majesty Queen Elizabeth II Diamond Jubilee Medal, awarded to honour significant contributions and achievements by Canadians.

Ken Baxter
Founder and Former Co-Owner, The Fish House Restaurant
Past Chair, Ontario Restaurant Association

Ken Baxter is a successful entrepreneur with an extensive background in restaurants, bars and casino work. He was the Founder and Co-Owner of The Fish House, which was a Toronto seafood landmark for over 25 years. Ken’s past designation also includes being the Chair of the Ontario Restaurant Association.

Julie Nolte
Vice President Administration & Compliance
Casino Rama

Julie Nolte is a member of the Executive Committee at Casino Rama and has served many roles over the course of her nineteen years with the company from Casino Controller, to Executive Director of Slot and Cashiering Operations, to her current role as a Vice President. Julie is responsible for Compliance and Security at Casino Rama.   Julie is a Chartered Professional Accountant and obtained her previous designations of Chartered Accountant and Certified Management Accountant while working at CA firms such as KPMG and BDO.

Tom Pazianos
Partner, The Keg Steakhouse & Bar

Tom Pazianos is from Thunder Bay and brings many years of operational experience in the restaurant industry in Northern Ontario. As an entrepreneur and business owner, Tom has been successful in operating 2 restaurants. He is a partner in the Caribou Restaurant + Wine Bar and Manager/Partner of The Keg Steakhouse & Bar in Thunder Bay.

Our board members can be reached at Board@smartserve.ca 

Scholarships and Bursaries

Smart Serve Ontario proudly supports education in hospitality and tourism management throughout the Province of Ontario. To demonstrate this support, we have provided contributions to scholarship funds at the following colleges and universities in the Province of Ontario:

  • Algonquin College
  • Cambrian College
  • Canadore College
  • Centennial College
  • Collège Boréal
  • Conestoga College
  • Confederation College
  • Durham College
  • Fanshawe College
  • Fleming College
  • George Brown College
  • Georgian College
  • Humber College
  • La Cité collégiale
  • Lambton College
  • Loyalist College
  • Niagara College
  • Ryerson University
  • Sault College
  • Seneca College
  • St. Clair College
  • St. Lawrence College
  • University of Guelph

Stakeholder Relations

Smart Serve is pleased to partner with the following associations in their efforts in promoting responsible service and consumption of alcohol for a safer and healthier Ontario:

  • GTHA (Greater Toronto Hotel Association)
  • ORHMA(Ontario Restaurant Hotel Motel Association)
  • TIAO (Tourism Industry Association of Ontario)
  • OACP (Ontario Association of Chiefs of Police)
  • Arrive Alive-Drive Sober
  • Festival Events Ontario