Retail Alcohol Sales

New liquor law regulations require that staff who are already Smart Serve certified and working in the retail alcohol sector, including staff at authorized grocery stores, on-site and off-site manufacturer retail stores, complete an additional training module designed specifically for retail store staff.

The inclusion of new retail-specific content is intended to ensure that staff working in the alcohol retail sector have the necessary knowledge, skills and training to sell and serve alcohol responsibly in a retail environment.

Changes to the Smart Serve Training Program

The retail specific module has also been incorporated into the Smart Serve Training Program. Going forward, those new to the hospitality and retail industry and looking to be certified will complete the entire Smart Serve program, which includes the existing content as well as the new retail training.

Getting Started

This module can only be completed online. IMPORTANT: Please read the following instructions to determine how to complete the new course.

I have completed the course online after April 2011: Login

I have completed the paper based training or the online course before April 2011:  Register 
*Be sure to create the new account under the same name as it currently appears on your certificate.

Common Questions

Who needs to complete the Retail Alcohol Sales module?

  • Designated employees of an authorized retail store who sell or handle alcohol
  • Manufacturers’ representatives and staff at on-site and off-site manufacturers’ retail stores that are involved in the sale, service and sampling of alcohol in a retail store

What is the cost of this module?

This module can be accessed at no cost by all valid Smart Serve certificate holders.

For more information: